Valentines Day – When Everlasting Love Might Not Be So Everlasting


Valentines day is an important one for florists but in the Northern hemisphere the time to question our old floral expectations has arrived.
dried flower wreath
Everlasting love on Valentines Day felt less loving recently. Let me explain why.

No one is able to be an innocent abroad on the side lines anymore. You may have never questioned where those red roses were coming from a few years ago, but now you know, the question of what you are going to do about it lies heavy in the air. Are we really able to look ourselves in the mirror and justify the cost? Cost measured not in monetary terms dear floral enthusiasts. Environmental cost is the pressing question on everyone’s rosey lips.

For all those die hard romantics out there wanting to send their red petalled eternal love, this rhetoric can feel too serious, too sullen. Isn’t affection worth some floral sustenance I hear you cry?

The mood has shifted though. After all we have witnessed in the last couple of years, being part of the ongoing ecocide is starting to feel nothing short of hypocritical. Let me be clear though, there is no criticism intended of individual choice here, just a honest endeavour to highlight our own personal accountability. Perhaps a real moment presents itself now to change how we demonstrate our Valentine’s affection. In a world where increasingly the realisation of control is aspirational at best, I’d like to think our agency can be gained in the small choices we have volition over.

What’s the point I hear you ask? Can one individual not buying red roses change the way things are? Then perhaps a few other’s join in. Opinion’s start to waiver. Make no mistake though, there are powerful influences at play. Significant money has been invested and business profit continues to be made from heating greenhouses with fossil fuels as well as flying flowers half way around the world.

If you’re in the Southern hemisphere, then there’s half a chance of a real garden rose. Our sustainable scented garden grown flowers on the other hand are in late winter. Early spring is only a heart beat away and draws ever closer. Primula and snowdrop and crocus and daffodil greet me in the morning. And our roses? They’re currently being pruned.

Can’t love be rather complicated…


We're an environmentally conscious local floral business rooted in our wild Cheshire canal side cut flower garden, inspiring our weddings, workshops and creative digital online classes. If sustainability matters to you, if you care that floral creations are as kind to the environment as they are beautiful, then I am a kindred spirit.

A wild garden Spring Flower Bouquet

Easter Wreath Class

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wild garden style easter wreath

Make your own living Easter Wreath.

Saturday 9th April 2022.  Two sessions available : Morning 10am-12pm  and  Afternoon 2-4pm :  Session cost - £95

Give yourself a Spring floral treat and join our living Easter Wreath workshop here at our rural Cheshire canal wharf.  Our living wreath workshops are canalside undercover, fun and fierce, cosy and creative.

The workshop is for 4 people for a few hours with boundless advice and of course cake.

What's included:

  • Fundamental floral design principles
  • Detailed demonstration of wreathing techniques
  • Beautiful British grown foliage and living plants

Our wild garden flower class is for creative enthusiasts whatever your level of experience, from never having done any floristry, local growers looking to arrange their flowers, or florists seeking to explore a more sustainable seasonal approach.

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