Garden Grown Rustic Bouquet


Details Of The Fierceblooms Privacy Policy

Fierceblooms respects your right to privacy, we are committed to protecting and safeguarding your personal data.

As part of this commitment, we have updated our privacy policy to meet the high standards of the European data protection law, known as the General Data Protection Regulation (GDPR).

Our updated policy, outlined below, explains your rights under this new law. By continuing to use our site after this date, you agree to these updated terms.

This privacy policy may change from time to time so please check back here regularly.

Who we are

Fierceblooms is a website dedicated to wild garden style floristry. Our site address is:

What personal data we collect and why we collect it

The fierceblooms site utilises the Wordpress platform from developers Automatic whose privacy notice for visitors to their users' sites can be found here.

More specifics about the personal data collected on the site follows below.

Blog Subscripton

If you have subscribed to follow the blog, we retain your email address to allow us to immediately send each new fierceblooms blog post when just published to your email account


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here.  After approval of your comment, if you are a Gravatar user then your profile picture is visible to the public in the context of your comment.

Contact forms

We use the Wordpress plugin Contact Form 7 as the basis for our contact page. This does not store any information on the fierceblooms website but passes it as an email to the fierceblooms mail account.

Mailchimp newsletter & emails

If you have subscribed to our newsletter or if you are a member of our website (you can log in) or if you have purchased on our website, there is a good chance you will receive emails from us.

We will only send you emails which you have signed up to receive, or which pertain to the services we provided to you.

To send you emails, we use the name and email address you provide us. Our site also logs the IP address you used when you signed up for the service to prevent abuse of the system.

This website can send emails through the MailPoet sending service. This service allows us to track opens and clicks on our emails. We use this information to improve the content of our newsletters.

No identifiable information is otherwise tracked outside this website except for the email address.


To improve your experience on our site, we may use cookies. Cookies are an industry standard and most major websites use them. A cookie is a small text file that our site may place on your computer as a tool to remember your preferences. You may refuse the use of cookies by selecting the appropriate settings in your browser, however please note that if you do this you may not be able to use the full functionality of this website.

If you leave a comment on the fierceblooms site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Embedded content from other websites

Some articles on the fierceblooms site may include embedded content in the form of  videos, images, articles, etc. For example, for performance purposes we serve most of our video content from our own fierceblooms accounts on Vimeo and Youtube and periodically feature the fierceblooms Instagram feed in one of the blog footer bars.

Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Website Analytics

The fierceblooms site utilises the Wordpress platform and we use the Jetpack stats module to optimise our content by reviewing numbers of post and page views, outbound link clicks, referring URLs and search engine terms, and country.

The site also uses Google Analytics, a service that transmits website traffic data to Google servers in the United States.  Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage. To provide website visitors the ability to prevent their data from being used by Google Analytics, Google have developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript which can be downloaded from here.

Who we share your data with

We do not share personal information with third-parties nor do we store information we collect about your visit to this blog for use other than to analyze content performance.

How long we retain your data

If you have subscribed to follow the blog, we retain your email address to allow us to send each new blog post when published to your email account until you advise us you wish to opt out of this service (an unsubscribe option is available on each new blog post emailed to a blog follower).

If you leave a comment on a blog post, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

What rights you have over your data

If you have subscribed to follow the blog (i.e. receive each new blog post via email), or have left comments on the blog, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

How we protect your data

All interaction with the fierceblooms site and your desktop or mobile browser is via an encrypted (secure sockets layer SSL or https://) connection. This minimises the chance of your data being malevolently intercepted as it passes over the internet. A visual cue that this is in place will be a lock image somewhere in your browser’s status or location bar.

Login to our fierceblooms website host server and our content delivery network (Cloudflare) are both protected via a two-step-authentication password process. On Cloudflare we also deploy their web application firewall (WAF) to protect the fierceblooms site from common vulnerabilities like SQL injection attacks, cross-site scripting, and cross-site forgery requests.

Additional information

We are not responsible for the republishing of the content found on this blog on other Web sites or media without our permission.

This privacy policy is subject to change without notice.


If you wish to communicate with us regarding privacy-specific concerns, please utilise our contact form accessible via the button below.